Grace & Co Ashby was our first shop to open in June 2010 when our journey began. We are proud that Grace & Co remains a family-owned and family-run business. We love being in market towns and believe that nothing beats shopping locally.
Ashby de la Zouch is a Purple Flag accredited town and it has everything. Sitting in between Coalville and Swadlincote it has wonderful independent boutiques, delis, gorgeous tea shops, and cafes. It's very easy to spend a day wandering, browsing, and snacking.
The castle is also worth a visit, too. It's a castle within a castle which began as a manor house in the 12th century and reached the status as a castle in the 15th. It is where Sir Walter Scott's fictional knight Ivanhoe participated in a great tournament where Robin Hood shows off his archery prowess by splitting a willow reed arrow in two.
And, there's a pub on the main street with a bear in the floor!
You can find us situated at 17 Market Street. Grace & Co Ashby used to be an amusement arcade with smoked glass and a very heavily patterned carpet. It looks a lot different now. The very first item sold in our Ashby store was a Pandora Smiling Man Charm.
Along with PANDORA, our Ashby jewellery shop has eye-catching pieces by SWAROVSKI, leading global brand THOMAS SABO, and CLOGAU jewellery which possesses rare Welsh gold as well as the biggest collection of NOMINATION charms in the area.
The team in Ashby are experts in fine jewellery and diamonds and love nothing more than helping someone find their dream item. Something which will be treasured, loved, and passed on through the generations.
*You can also bring your dog in with you. We're a dog-friendly lot!