A Star-Studded Collaboration: Ariana Grande X Swarovski

Ariana Grande, the Grammy Award-winning artist, Oscar-nominated actress, and star of the Wicked movie, shows no signs of slowing down. This time, she is stepping into the world of luxury jewellery with a brand-new collection with Swarovski.

A Collaboration with Heart

Since summer of 2024, Ariana Grande has proudly been Swarovski’s Global Brand Ambassador, starring in their Party of Dreams Christmas campaign.

While she’s dazzled in Swarovski pieces for years, this collaboration marks her debut as a designer. The result? A 16-piece collection, co-created with Swarovski’s Global Creative Director Giovanna Engelbert, that takes a fresh take on Hollywood’s Golden Age.

Old Hollywood Glamour Meets New Romance

Infused with Ariana’s playful yet sophisticated spirit, this collection combines the opulence of Old Hollywood with a modern, romantic feel. From shimmering earrings to elegant necklaces, each piece is a celebration of Grande’s love for music and creativity. It’s easy to imagine her Wicked character, Glinda, wearing these crystal and pearl adorned pieces.

The Meaning Behind the Collection

The collection, however, is more than just sparkling jewellery; it’s about empowerment. As Grande has said, the collection is meant to be worn as a reflection of who you are and how you feel. It’s about unapologetic self-expression.

The heart-shaped motifs represent love—both the love we give and the love we receive—and remind us of the beauty in both the big and small moments of life. Musical notes also make an appearance, a tribute to Ariana's deep connection to her music. This concept of love and artistry runs through every piece, making the collection the perfect gift for a loved one or an act of self-love.